Marketing agencies do not need a single AI tool or app today. They need a stack. That is, they need the combined best AI tools for content planning, drafting, and production. So, what are the best AI tools for marketing agencies? You will learn about them in this post.
In this post, we unveil the 10 best AI tools for marketing workflows. But first, let us understand what an agency AI stack is and why it matters.
What is a Marketing Agency AI Stack?
AI stack for a marketing agency comprises AI tools, automated workflows, marketing strategies, and data pipelines. It helps an agency autonomously or semi-autonomously start marketing campaigns, create content, and analyze results.
Why Using the Best AI Tools Matters for Marketing Agencies?
The best AI tools matter to marketing agencies to perform four core functions. Those functions are the following:
- Client Relationship Management and Automation
- Content Creation
- Client Reporting
- White-label (Rebranded Third-party Product or Service) Offering Reselling
The Ten Best AI Agents for Marketing Agencies
AI tools have become increasingly popular. Reports suggest ChatGPT has approximately 900 million weekly active users and Gemini has 750 million monthly active users. AI tools are effective as agents, which marketing agencies leverage today. In fact, marketing agencies use the best AI agents as a stack to perform routine tasks. We have also discussed below the ten best AI tools (agents), which you can leverage today if you run a marketing agency:
1. Gumloop
Gumloop is a visual AI agent builder that can create custom autonomous workflows without code. Those workflows include content generation, reporting, lead prospecting, and campaign management.
How Gumloop Works.
Users chain AI actions together with this tool’s visual canvas. So, they build AI agents that analyze competitors’ content to create better content for their brands, generate reports, improve lead generation, and create content briefs.
Core Capabilities
The core capabilities of Gumloop are the following:
- Visual Drag-and-Drop
- Competitor Data Extraction for Better Content Creation
- Content Generation within AI Workflows
- Integration with Google Sheets, Slack, Email, and APIs
- Custom Agent Workflows
What’s the Benefit?
Gumloop can create AI workflows tailored to a marketing process for marketing operations teams.
What’s the Con?
Gumloop requires a steep learning curve to come up with custom AI workflows.
2. HubSpot Marketing Hub AI
HubSpot Marketing Hub AI falls under HubSpot’s marketing hub umbrella. You can use this tool for email, content creation, ads, and lead management.
How HubSpot Marketing Hub AI Works.
This AI tool is layered across HubSpot’s existing tools. Marketing agencies can use it to create email subject lines, send emails, and generate blog content. It qualifies leads’ scores day in and day out for agencies.
Core Capabilities
The core capabilities of HubSpot Marketing Hub AI are the following:
- Predictive Lead Scoring and Contact Prioritization
- Content Generation
- Automated A/B Testing
- Email Subject Line Creation and Content Suggestions
- Multi-touch Attribution Reporting
What’s the Benefit?
This tool is best for marketing teams that already utilize the HubSpot ecosystem. B2B (Business-to-Business) companies can effectively integrate AI for CRM and marketing with HubSpot Marketing Hub AI. That is its core benefit, too.
What’s the Con?
AI features supplement existing workflows, so it cannot act autonomously for users.
3. Zapier
Zapier includes powerful AI capabilities that let you build autonomous AI agents for web research, score qualifying leads, and much more. It connects 9000 Plus apps with automated workflows.
How Zapier Works.
Zapier creates automated workflows when something happens in one app. For example, it adds new leads to a Mailchimp segment when new leads are added to HubSpot Marketing Hub AI. If Slack gives notifications, it logs them into Google Sheets.
Core Capabilities
The core capabilities of Zapier are the following:
- 9000+ App Integrations
- AI-powered Content Generation and Data Transformation
- Automated Workflows
- Scheduled and Trigger-based Automation
What’s the Benefit
Zapier benefits marketing teams with a fragmented AI tool stack by providing automated workflows.
What’s the Con?
Zapier executes predefined workflow steps. That is its con as an automation tool, unlike custom AI agents you build with it.
4. Jasper
Jasper is one of the best AI tools for marketing agencies to generate content at scale, such as blog posts, copy, and email sequences.
How Jasper Works.
Provide Jasper with your brand voice, style guide, and knowledge base. Then, this AI tool does the rest. That is, creating content across templates for ads, emails, social posts, and landing pages.
Core Capabilities
The core capabilities of Jasper as an AI tool are the following:
- Brand Voice Training
- 50+ Templates Available
- Campaign Workflows
- SEO Optimization
- Chrome Extension
- Team Collaboration
What’s the Benefit?
Jasper allows marketing agencies to create content at scale, fast, such as producing copy across brands.
What’s the Con?
Jasper has no features available for content scheduling, submission, or distribution.
5. Notion AI
Notion AI lets users add content drafts, brainstorm, summarize text, and manage projects within a Notion workspace.
How Notion AI Works.
You can highlight text and ask Notion AI to rewrite, summarize, and translate it. Through Notion AI, you can draft blog posts, create content calendars, organize marketing projects, and create meeting notes.
Core Capabilities
The core capabilities of Notion AI are the following:
- Content Drafting and Editing within Notion
- Meeting Notes, Briefs, and Research Summarization
- Database Autofill
- Translation into More Than 10 Languages
- Template-based Content Creation
What’s the Benefit
Notion AI streamlines content management and project tracking.
What’s the Con?
Notion AI only works within a Notion workspace.
6. Carly
One of the best AI tools for marketing automation is Carly (formerly Calbot). It lets marketing teams build custom AI agents to automate campaign execution, reporting, and coordination. Besides running and managing marketing campaigns, it can handle marketing and sales operations, analytics reporting, client coordination, and executive support.
How Carly Works.
Carly allows you to create custom AI agents from the dashboard. Or email carly@usecarly.com to set up your agent. When emailing, you can ask Carly to build a marketing agent that monitors Google Analytics and sends you a weekly email summary.
Each custom Carly agent has its own email address, custom instructions, and tool access. You forward the brief, and your content agent drafts it in Google Docs. Or CC (Carbon Copy) your analytics AI agent to pull your performance report from Google Analytics and Google Ads. Or ask your social AI agent to draft and schedule your posts across social media platforms, such as LinkedIn and Instagram.
Core Capabilities
The key capabilities of Carly AI as a full-stack marketing automation tool are the following:
- Email Campaign Automation
- Social Media Management
- Analytics and Reporting
- Content Workflows
- CRM Software and Lead Management
- Ecommerce Tracking
- Event Coordination
- Separate Custom AI Agent Creation per Client
- Memory and Learning
What’s the Benefit?
Carly lets marketing teams build a single platform to automate workflows across the entire AI stack, including email, social media content creation, analytics, and so on.
What’s the Con?
Custom AI agents you build with Carly work through email, which needs adjustments for visual dashboards and complex workflows that require clear instructions beforehand.
7. Lindy
Lindy is an AI executive assistant that can manage your email inbox and calendar. It can triage emails, draft email replies, schedule meetings, and take notes.
How Lindy Works.
Connect your Gmail or Outlook with Lindy. Then, Lindy organizes your inbox and drafts the right responses. As an AI executive assistant, it helps with lead nurturing, outreach, and coordination.
Core Capabilities
The core capabilities of Lindy are the following:
- Inbox Triage and Voice-matched Draft Replies
- 100+ Integrations, including Email, CRM, and Marketing Tools
- Scheduling Meetings, Preparations, and Notes
- Proactive iMessages and SMS Alerts
What’s the Benefit
Lindy is a proactive inbox assistant for marketers who are happy to review and send email drafts it creates
What’s the Con?
Lindy needs users to send email drafts, so users are the last step on every send.
8. Mailchimp AI
Mailchimp AI includes marketing tools that help with email marketing, with subject-line suggestions and send-time optimization. It supports email content generation and target audience segmentation.
How Mailchimp AI Works.
It first analyzes the audience’s data and past campaign performance of a marketing agency or user. Based on that, it creates email subject lines, generates email content, and segments audiences.
Core Capabilities
The core capabilities of Mailchimp AI are the following:
- Email Subject Line Creation and Send-time Optimization
- Email Content Generation
- Predictive Segmentation with Audience Insights
What’s the Benefit?
Mailchimp AI is excellent for small and medium-sized businesses, primarily for email marketing.
What’s the Con?
This tool does not support social media content scheduling, content management, or multi-channel agent workflows.
9. OwlyWriter AI
OwlyWriter AI by Hootsuite, a social media management platform, is used for content generation. It integrates with Hootsuite scheduling, analytics, and social listening.
How OwlyWriter AI Works.
Connect your social accounts to Hootsuite so this AI tool can access your accounts for content generation. Then, OwlyWriter AI will generate post ideas and captions. It can also generate trending or existing topics for your brand. With Hootsuite integration, it can schedule your content across social media platforms.
Core Capabilities
The core capabilities of OwlyWriter AI are the following:
- Posts, Captions, and Hashtags Generation
- Multiplatform Scheduling for Social Media, with Hootsuite
- Recommendations for Posting at the Best Time
What’s the Benefit?
OwlyWriter AI lets brands manage content across multiple social media platforms and accounts, with Hootsuite for social listening and scheduling.
What’s the Con?
You need a paid Hootsuite subscription to utilize OwlyWriter AI for social media management.
10. Buffer AI
Buffer AI is a streamlined social media scheduler. With this AI assistance, you can generate content ideas and captions. You can also optimize your posting time with Buffer AI.
How Buffer AI Works.
Connect your social accounts with Buffer. Then, let Buffer AI do the rest. That is, generating and scheduling your posts.
Core Capabilities
The core capabilities of Buffer AI are the following:
- Content Suggestions and Caption Writing
- Multi-platform Scheduling, with Social Account Connection
- Optimal Posting Time Recommendations
What’s the Benefit?
Buffer AI’s main benefit is straightforward social scheduling. For this reason, this AI assistant is useful for solopreneurs, freelancers, and small marketing teams.
What’s the Con?
It has limitations for content generation. This AI agent does not support email marketing, CRM, and broader marketing automation workflows.
Possible Cost of the Best AI Stack for an Agency
The best AI tools for marketing agencies, as an AI stack based on their type, can cost the following, in general:
- Solo Agencies – $300 per month
- Mid-sized Agencies, with 4 to 10 People – $1,300-$2,000 per month
- Grown Agencies of 10+ People – $3,500-$5,000 per month
However, the above cost excludes performance marketing AI tools, which typically cost per ad spend managed.
Wrapping Up
Marketing agencies today need an AI stack for content planning, drafting, publishing, etc. Put differently, they need AI tools, automated workflows, marketing strategies, and data pipelines in combination. The best AI tools for marketing agencies matter for CRM software management, content creation, and client reporting. These tools can cost from $300 to $2000 or more per month, based on the agency’s size. Lastly, we have listed below the names of the ten best AI tools to utilize as a stack, which we have talked about already:
- Gumloop
- HubSpot Marketing Hub AI
- Zapier
- Jasper
- Notion AI
- Carly
- Lindy
- Mailchimp AI
- OwlyWriter AI
- Buffer AI
Related FAQs Answered
Q1. What are the best AI tools for marketing agencies?
A1. The best AI tools for marketing agencies include a stack of AI agents used in combination. These tools mainly include AI assistants, research tools, design tools, content automation, and visibility tools. Jasper, Mailchimp AI, Zapier, and Notion AI are some of the popular marketing automation tools.
Q2. Should an agency use one AI tool or a whole stack?
A2. Agencies should use a whole AI stack, including five to six tools. However, they should pick one AI tool per function.
Q3. How can AI help a marketing agency?
A3. AI helps marketing agencies automate routine tasks, like client lead follow-up, content production, client reporting at scale, etc., with significant improvement in their client conversion rates.
Q4. How do we stop AI content sounding generic?
A4. In order to stop AI content from sounding generic, a human should review content and make edits where required to maintain content quality.
Q5. Can AI tools replace agency employees?
A5. No, AI tools cannot replace agency employees. The reason for this is that they need human reviewers for final approval. This ensures content accuracy and makes it sound brand-specific, with client engagement. Still, they help agency employees manage workloads with content drafts, insights, tracking, etc.